Shashank Jalani has joined Tata Power Renewable Energy Limited (TPREL) as Group Head – Brand Marketing (Rooftop Solar), moving into the renewable energy sector after more than five years with Legrand India.
Jalani announced the appointment through LinkedIn, describing the move as a new chapter following a career spanning brand, communications, retail and experiential marketing at Legrand.
The appointment comes as rooftop solar becomes an increasingly important consumer-facing segment of India’s distributed energy market. Jalani said the category is at an inflection point, with an opportunity to move beyond being a considered energy solution and become part of everyday consumer choices.
Jalani’s experience at Legrand
Before joining Tata Power Renewable Energy, Jalani spent more than five years with Legrand India. He most recently served as a Group Manager – Trade & Experiential Marketing.
His tenure at Legrand covered several marketing functions, including brand and communications, retail, trade and experiential marketing. The experience provides a combination of brand-building and customer-engagement exposure that he now brings to TPREL’s rooftop solar business.
Jalani’s career has also included roles in experiential and marketing services before his time at Legrand, according to publicly available professional-profile information.
Tata Power’s expanding rooftop solar business
Jalani’s appointment comes against a period of rapid expansion for Tata Power’s rooftop solar operations.
Tata Power Solaroof, part of Tata Power Renewable Energy, announced in September 2026 that it had crossed 5 lakh rooftop solar installations in India. The company reported 519,673 installations as of July 31, 2026, representing a 14% market share, and said it was targeting 30 lakh installations by 2029.
The business has also been expanding its consumer proposition beyond conventional rooftop photovoltaic systems. Recent initiatives have combined rooftop solar with battery storage, financing options and state-specific consumer campaigns.
In Uttar Pradesh, for example, Tata Power launched its ‘Ghar Ghar Solar’ campaign in May 2026 with plans for 3 lakh rooftop installations over three years and a targeted cumulative capacity of 1,000 MWp. The programme also incorporates battery storage and financing options.
Tata Power has similarly expanded its rooftop solar and storage offerings in states including Haryana, Bihar and Punjab during 2026.
The company’s renewable-energy business says its rooftop programme has expanded across more than 700 cities, while its wider renewable portfolio spans solar, wind, EPC and other clean-energy activities.
Marketing becomes increasingly important in rooftop solar
The move places Jalani at the intersection of brand marketing and a rapidly scaling clean-energy consumer business.
Unlike utility-scale renewable projects, rooftop solar requires consumers and businesses to make individual purchasing decisions involving system size, financing, installation, electricity savings, maintenance and, increasingly, battery storage. This makes customer education and brand communication an important part of market development.
TPREL’s recent campaigns have increasingly positioned rooftop solar alongside financing and energy-storage solutions rather than as a standalone generation technology. Its September 2026 announcement, for instance, highlighted more than 700 channel partners and 250 authorised service partners supporting its rooftop business.
Jalani’s background across brand, communications, retail and experiential marketing therefore aligns with a business where consumer awareness, channel engagement and the overall customer journey are becoming increasingly relevant to adoption.
Bioenergy Business Analysis
Jalani’s appointment reflects the growing importance of consumer-facing capabilities within India’s distributed renewable-energy market. Rooftop solar adoption is no longer limited to the technical question of installing photovoltaic capacity; providers are increasingly competing around financing, service, storage, installation experience and customer engagement.
For Tata Power Renewable Energy, the scale of its rooftop business gives the brand-marketing function a role beyond conventional communications. With the company reporting more than 5 lakh installations by July 2026 and a target of 30 lakh by 2029, marketing will operate alongside a much larger network of consumers, channel partners and service providers.
Jalani’s transition from Legrand also brings experience from a sector where brands engage consumers and trade channels directly. How that experience translates into rooftop solar will depend on the company’s ability to communicate the economic and practical value of distributed energy while addressing the different requirements of residential, commercial and industrial customers.
